The reason you need a sales script lies in the nature of cold calling. Especially those of you totally new to sales will first need to overcome the natural resistance to call someone “cold”.
A sales script helps you to not get thrown off and be more confident by knowing what you are going to say and by having prepared for all contingencies. It’s up to you to make it sound natural by following the script with the right tonality and speed.
Listen to Dom explaining why you need a script and how you go about writing and working with one.